October 2009
1 post
“Project 300 will mark the beginning of a shift in the real estate industry”
September 2009
4 posts
August 2009
1 post
July 2009
12 posts
4 tags
Our "Rough" Marketing System
By Mike 7/14/2009
In anticipation of a meeting with the PR firm, I have compiled a list of our marketing materials and the rudimentary system that was designed to implement them. In the event that the decision is made to partner with the firm, they will want an inventory of what we have already built. The marketing pieces and the system are in line with the core purpose of Project 300. These...
4 tags
In Limbo
By Mike 7/13/09 This weekend was a long one. Most people like long weekends. I don’t. It was long because the project is in limbo. Again. Meeting with the PR firm last week really threw us for a loop. We saw the power and speed in which they can help us achieve our goal. With them calling the plays, all we have to do is tighten up the back-end loan process and execute the...
5 tags
Willingness
By Mike 6/09/09
To make this project happen or to do anything that is beyond a current comfort zone, a willingness to do “Whatever is needed” is required. Every time I say something like “I am willing to do whatever is needed”, I’m always weary that that line will be misunderstood. I am willing to do “Whatever is needed” provided that I take into...
4 tags
Public Relations
By Mike 7/8/09
Yesterday Serg and I met with a PR firm to discuss the possibility of having them assist with the project. It was eye opening in many ways. This is an email that I sent to them about the meeting (this is only my opinion on the meeting, the other 3 people in the room probably experienced it differently):
Hi Fred and Linda, Sergio and I really enjoyed the meeting yesterday and...
4 tags
New Challenges
By Sergio July 7, 2009
Up to this point working on the Project has injected a fresh outlook into my career. My career, although still profitable feels like its been treading water for the better part of 2 years. I’ve been searching for a challenge, a change, a stimulation to re-invigorate my career. I work best when I have clear challenges, and a clear road map, and I think this is what...
4 tags
The Birth of Project 300 and the "10 Pillars"
By Mike 7/6/2009 Project 300 was born in India. I lived there for 5 months in late 2008 and early 2009, and periodically I would talk to friends and family back in the US . During those conversations, I begin to notice despair in their voices as they talked about the economy back home, people losing their houses and their jobs; It sounded like the great depression had returned.
During that...
3 tags
My Daily Schedule
In embarking on Project 300 San Diego. I knew that I would be pushed and challenged in every way. Have you ever seen someone do the “Impossible” and wondered how they did it? I have no idea either. This is how I go about trying: MY “TYPICAL” PROJECT 300 DAILY SCHEDULE
4:00 AM-7:00 AM: Shower/Yoga/Meditation Ice cold shower, the rest of the day is all downhill from...
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New (and improved) Core Purpose
By Mike 7/2/09
A great friend and a guy who will be a pillar in Project 300 as we move forward, shot some giant holes in the promo/website/and most painfully in the core purpose. The majority of the shots he took hit the mark. I’ve got mad love for that guy right now. He said we are scattered and all over the place, and we are. To show you our definition of what we called clarity,...
June 2009
27 posts
4 tags
Changing Again?
By Mike 6/30/09 Maybe. Maybe not. What am I talking about? The ongoing battle on to whom should we direct the content of the promo. Our beloved 300 first time home buyers or our beloved “Connectors”? Connectors are local media, political/community leaders, and those people who just seem to know everyone. There are a ton of online connectors as well that can help spread the word. Our...
5 tags
Commitment Levels
By Mike 6/29/09
When George Washington, Patrick Henry, Benjamin Franklin, Samuel Adams and many others decided to lay their lives on the line to free themselves from what they felt was oppressive rule, I wonder if they took the weekends off.
When Fidel Castro, Che Guevara and a small band of revolutionaries decided to take a boat to Cuba and overthrow a government that they felt was not for...
Ode to the "Ice Man"
By Mike 6/27/09
Quick producion update and then, this one’s for the “Ice Man”, NOT Liddell I’m pretty sure he stole my boys nickname.
I’m stuck again. The pressure is on to get out there and network this product, but the product isn’t electric just yet. Why waste people’s time on a project that is just short of excellent?
I talked to one of the...
Production Update
By Mike 6/26/09 Lucky for you, this post will be a short one. Too much work to do and the clock is ticking in the background. The “Ice Man” has nailed the concept on the third (and final, God willing) promo and is now waiting for me to write the text. I’m going back and forth on the best way to blend clarity with compelling. This promo must be compelling, it must be...
3 tags
Clarity
By Mike
Clarity is a beautiful thing. Serg and I, spent the morning just bouncing ideas off of each other (we had a long list of topics that needed our attention) and when that guy and I get some focused time together, good things happen. We made one key decision and many small ones.
The key decision is this: WE NEED HELP (brilliant, I know)
We have a mountain of a task list and a very...
3 tags
How Much Should a Bio Reveal?
By Mike
This is a subject that I have been wrestling with since the beginning. How much do I reveal about my life to help make this project compelling? Before I attempt to answer this question, I’ll address why something as simple as a “Bio” is so important. I am confident that the core of what Project 300 is, is captivating. Ask anyone in real estate if it is possible to...
Back to the Drawing Board: New Promo
By Mike
Serg and I had a 2 hour brain storming session over some huge topics that can make or break the success of P3. This conversation was a long time coming. We haven’t had a chance to “debate” any major topics since, I think, last Thursday. That much time elapsing without addressing key issues can’t happen. It’s not for lack of effort on both our parts. ...
3 tags
The Importance of Feedback
By Mike In step with yesterdays post on the methods we are using to roll out Project 300 (in terms of marketing), I created a questionnaire using “Forms” on the Google Documents application. Yet another incredible FREE service provided by Google, they are hooking us up with some valuable tools that make a project like ours possible on a shoe string budget. I’ll have to write...
Current Marketing Strategy for Project 300 San...
By Mike
When I say “current”, I mean literally this plan is for Mon-Wed. We are learing a lot of this on the fly.
We are now ready to show this project to individuals and groups who fit into our target market. We can also show it to mentors, people whose opinions we value, “connectors” and people with whom we have a “warm” introduction. We are NOT...
Testing iPhone
Short post today coming from the Tumblr app on my new iPhone 3gs.
Sergio and I filmed a bunch of video clips for the home page.
We need to have some heated debates on a few key topics, we’ll go at it Sunday night
Can You Love Something You Don't Need?
By Mike
I Love this project…….but I can live just as happily without it.
Before I explain what that means, a little bit about how the rules are changing when it comes to interacting with your clients.
I saw a great (short) video about how anyone can use the tools available today via the web to help them “care” about their business. The video was by Gary Vaynerchuk and...
4 tags
Writing Content
By Mike Writers Block. I’ve never had it and I never will but I must admit that I have written at least 3 blog posts and deleted them all over the last 45 minutes. I had a post on ” The Proper Environment For a Large Project”. I had a “Meet The Team” post and I had a post about me crying that my kids don’t want to take part in the project. They were all...
Road Block
By Mike
When working on a large scale project or anytime you tackle a challenge, road blocks provide an incredible opportunity.
Two day ago we made a decision to roll out our marketing with this Tumblr blog; 24 hours later we changed our minds. I’ll explain why after I explain what it feels like, in my experience, to be tackling a big project and the feelings of making decisions that...
THE INEVITABLE STUMBLES OF BIG GOALS
by Mike We have hit a wall in terms of what to do with the promo and the website and blog. Pretty much the whole project in general feels like one big road block right now………..and that’s why I love it, I knew it would stretch my limitations and increase my capabilites. Perfect.
The following is what I wrote when I was staring the roadblock in the eyes about an hour and...
June 3, 2009
Sergio:
Today we made a lot of progress regarding the website that Jugee and Billy are building. We are now starting to put up content that is useful. We ran into a little bit of an issue today with trying to speed up the process but we caught ourselves before we went too far. We had to go back to the foundation of this, which is to make sure the team properly understands Project 300. Mike...
June 2, 2009
Progress. The word of the day is progress. The team feels like they are firing on all cylinders. Aundrea was able to connect with a couple of local reporters via social networking sites. It will be much easier to connect with the media than most people think. One of the most often asked questions is, “How are you going to find 300 people?” In a county of millions all we need is a...
Welcome to Project 300
Because this is our first of many blog entries, I will preface this post with our core purpose:
Project 300 will help a select group of 300 people who dream of home ownership, purchase their first home, within 100 days. We will film the process as a documentary in the hopes of inspiring our community and others to pursue their dreams. Our ground breaking systems and philosophies will ensure the...